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      <image:title>ABOUT - Jenni Fisk, product designer and founder.</image:title>
      <image:caption>“To make your favorite clothes. That's my goal as a designer”.</image:caption>
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      <image:title>WORK - Our work</image:title>
      <image:caption>Most important for us is to create durable, long-lasting clothing that makes people feel good and invites them to spend more time outdoors.</image:caption>
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      <image:title>WORK</image:title>
      <image:caption>Photo: Håkon Mæland</image:caption>
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      <image:caption>Photo: Andre Folkedal</image:caption>
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      <image:caption>Photo: Andre Folkedal</image:caption>
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      <image:title>PHILOSOPHY - Philosophy</image:title>
      <image:caption>“It is no good to knit in haste, the result will be uneven and messy”.</image:caption>
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    <lastmod>2021-08-11</lastmod>
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      <image:title>Consept - For the forest goers and the likeminded - Materials:</image:title>
      <image:caption>Breathable and shower resistant. The crucial areas in the garment was treated with new, natural wax coating that is developed in Aalto University. Waxed areas were made visible with colour that was added during the application process. The idea was not to create fully waterproofed garment, but something that is just enough to keep you covered in surprise shower. https://www.aalto.fi/en/news/a-new-natural-wax-coating-makes-garments-water-resistant-and-breathable</image:caption>
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      <image:title>Consept - For the forest goers and the likeminded - Fit:</image:title>
      <image:caption>Treehugger fit Patterns are the foundation for a well designed garment. It is crucial to understand the end use to establish patterns that will lead to a comfortable, beloved piece of clothing. In this style I wanted to specially make sure that there is no restrictions in the shoulder area. The user can feel free when hugging the trees as well as other natural, everyday movements.</image:caption>
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      <image:caption>Packable with inbuilt daisy chain carry-system The goal is to get out with the least amount of stuff to carry when heading for a small adventure. There are features in this jacket that help to alter the temperature as well as replace a backpack. The birch pull tabs treated with MetsäSkogen forrest scent helps through the days with no fresh air.</image:caption>
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    <lastmod>2021-08-11</lastmod>
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      <image:title>Consept - In the case of emergency</image:title>
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    <image:image>
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      <image:title>Consept - In the case of emergency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a37aebd1c1f62072267a61/1628678092040-L1LXSM0T031K7RQIJ6C9/IMG_20210415_112815_Bokeh.jpg</image:loc>
      <image:title>Consept - In the case of emergency</image:title>
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